Automotive Commercial Leaders Tackle the Metamorphic Transformation to the Agency Model Head-On
Written by Jason Craker on
Following the success of our first automotive event in collaboration with Arvato, it seemed only right to partner up again this year.
Last month, we welcomed leaders from across the mobility sector to our second roundtable event to discuss how to reframe customer intimacy during the metamorphosis of the agency model and beyond.
This year's event was hosted at Frameless London, an immersive, multi-sensory art space that encourages guests to look at things from a different perspective, aligning perfectly with our goal to inspire people to explore new approaches and reframe their mindset.
The day was filled with thought-provoking discussions on what is needed to re-envision the automotive industry, delving deeper into the key challenges currently facing the sector and exploring strategies to overcome them.
Key Takeaways:
- It is time to prioritise JOY and create a friction-free buying experience.
- Navigating omnichannel experiences is key; understanding each platform's intricacies to ensure a more seamless customer journey.
- Removing barriers and providing easy access to relevant information is vital for an improved customer experience.
- The importance of connections and data in creating valuable exchanges with consumers.
- A mindset shift is imperative; treating employees right, driving desired behaviours, and embracing discomfort to keep pace with the evolving industry.
While we continue to collate our reflective thoughts from the day and sieve through hours of roundtable recordings to create our insight report (coming early next year; watch this space), here's a glimpse of what went on at this year's event, courtesy of our friends at Cube.
Highlight Video Frameless Event
